(This is a guest post by Focus Pointe Global, a national market research company with locations throughout the country including Minneapolis. On a personal note, I’ve done market research and it’s a GREAT way to make some extra money while having fun! I definitely recommend checking out this company for opportunities.)
For moms, it can be tough to make extra money, especially when balancing work, kids, pets, and whatever else life throws your way on a daily basis. As expenses pile up, the opportunity to make some extra money can be really hard to find. Some moms turn to selling used items on eBay or having a garage sale, but have you ever thought of participating in focus groups or other market research opportunities?
Did you know the products and services you and your family use every day come to market as a result of marketing research? Companies rely on the opinions of consumers like you to test their products, evaluate TV programming, weigh in on social issues, conduct mystery shops, and participate in mock juries, to name a few. If you see a product on the store shelf or a commercial for a political candidate, chances are the final result came about based on the feedback offered in focus groups.
In the U.S., there are 75 million mothers, all of whom influence 85 percent of their household purchases. With all that buying power, it stands to reason that companies turn to marketing researchers to make sure that their products are meeting your needs and expectations. What’s more, Minneapolis is a hub for researchers due to the cross section of demographics represented in the population.
Registering to participate in focus groups is a painless process. One of the top companies conducting opinion research is Focus Pointe Global, a national company with a location in Minneapolis. They have an interactive website for their panel members at www.focusgroup.com, where you can register and fill out your profile. Once that is done, you will almost immediately receive an email invitation to take a screener survey to see if you qualify for a particular research study. The studies are on a wide variety of topics, including baby products, social issues, taste tests, appliances, beverages, cell phones…just about anything you can think of. Participating in a focus group or product tests is a fun and easy way to earn some extra spending money – from $75 to $100 for only a couple of hours of your time.
Another way you can participate in marketing research is online or by phone. Focus Pointe Global conducts webcam focus groups, telephone interviews, online surveys, online communities, and a lot of other methods as well. They even have an online product review program, where you are sent a product to use (and keep!) and you write an objective review on the company’s website.
Whether you are able to participate in marketing research in person at the Minneapolis research facility or by going online, there are a lot of opportunities to make some extra money and have fun while doing so! Go to www.focusgroup.com to register.