Premium chocolatier Lindt USA is declaring Saturday, May 9 LINDOR Chocolate Day in celebration of the iconic and luscious LINDOR truffle. In Minneapolis and across the country, Lindt is creating millions of LINDOR melt moments for consumers to experience the irresistibly smooth melting LINDOR truffle:
On May 9, Lindt will be at Mall of America from 12-8 p.m. with complimentary LINDOR Milk Chocolate truffles, a special $2 coupon offer for LINDOR, and a virtual reality experience where consumers will be transported to a relaxing location to experience their very own LINDOR melt moment. For those at home, Lindt is giving away one million downloadable coupons online for any 5.1 oz. bag of LINDOR truffles at LindtUSA.com/LINDOR now through May 9.
Consumers are also invited to take a photo of their favorite LINDOR truffle(s) and LINDOR melt moments now through May 9 and upload them to Instagram or Twitter using #LINDORmelt for the chance to win LINDOR truffles. Select #LINDORmelt images will appear on a Times Square billboard in NYC on May 9 within a giant digital collage of the iconic LINDOR Milk Chocolate truffle, and 25 lucky winners will each receive a 5.1 oz. bag of LINDOR truffles.